Last updated: 8 April 2026
1. Who We Are
Beauté Boulevard is an online retail business operated as a sole trader, selling luxury designer perfumes, skincare and beauty products to customers in the United Kingdom.
Business name: Beauté Boulevard
Website: www.beaute-boulevard.co.uk
Registered address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Email: contact@beaute-boulevard.co.uk
Telephone: +44 7861961932
Business contact hours: Monday to Friday, 9am to 3pm
For the purposes of UK data protection law, Beauté Boulevard is the Data Controller of your personal information. This means we determine how and why your personal data is processed.
ICO Registration Number: [TO BE ADDED UPON RECEIPT — APPLICATION SUBMITTED]
2. Introduction
This Privacy Policy explains how Beauté Boulevard collects, uses, stores and protects your personal information when you visit our website, make a purchase, or otherwise interact with us.
We are committed to protecting your privacy and handling your personal data in an open and transparent manner, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please read this policy carefully. By using our website or purchasing from us, you acknowledge that you have read and understood how we handle your personal data as described here. If you do not agree with this policy, please do not use our website.
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, or legal obligations. The date at the top of this page will always show when the policy was last revised. We encourage you to review this policy periodically.
3. What Personal Data We Collect
We collect and process the following categories of personal data:
3.1 Data You Provide Directly
When you place an order, create an account, contact us, or subscribe to our newsletter, you may provide us with:
- Identity data: your full name
- Contact data: email address, telephone number, billing and delivery address
- Transaction data: details of products you have purchased, order history, payment confirmation references
- Account data: username, password (stored in encrypted form), wishlist items
- Communications data: the content of any emails, messages or enquiries you send us
- Marketing preferences: whether you have opted in or out of receiving marketing communications from us
3.2 Data Collected Automatically
When you browse our website, we automatically collect certain technical data, including:
- Device and browser information: device type, operating system, browser type and version
- Usage data: pages visited, time spent on pages, links clicked, search terms used on our site
- IP address and location data: approximate geographic location derived from your IP address
- Cookie data: information collected via cookies and similar technologies (see Section 8 below)
3.3 Data From Third Parties
We may receive limited data about you from the following third parties:
- Shopify: our e-commerce platform provider, through which orders are processed and managed
- Payment processors: including PayPal and card payment providers, who confirm payment authorisation. We never receive or store your full card details
- Google Analytics: anonymised website usage and traffic data to help us understand how visitors use our site
- Royal Mail: delivery tracking and confirmation data relating to your order
4. How We Use Your Personal Data and Our Lawful Basis
Under UK GDPR, we are required to identify a lawful basis for each way we use your personal data. The following sets out how and why we use your information:
Processing and fulfilling your orders — we use your identity, contact and transaction data. Lawful basis: Contract — necessary to perform our contract with you.
Processing payments — we use your transaction data and payment confirmation. Lawful basis: Contract — necessary to perform our contract with you.
Arranging delivery of your order — we use your identity, contact and delivery address data. Lawful basis: Contract — necessary to perform our contract with you.
Managing returns and refunds — we use your identity, contact and transaction data. Lawful basis: Contract — necessary to perform our contract with you.
Creating and managing your account — we use your identity, contact and account data. Lawful basis: Contract — necessary to perform our contract with you.
Responding to your enquiries and providing customer support — we use your identity, contact and communications data. Lawful basis: Legitimate interests — to provide effective customer service.
Sending order confirmations and service communications — we use your identity, contact and transaction data. Lawful basis: Contract — necessary to keep you informed about your order.
Sending marketing emails and newsletters — we use your identity, contact and marketing preference data. Lawful basis: Consent — only where you have opted in to receive these.
Improving our website and understanding how it is used — we use usage and cookie data. Lawful basis: Legitimate interests— to improve our products and services.
Fraud prevention and security — we use your identity, contact, transaction and usage data. Lawful basis: Legitimate interests — to protect our business and customers.
Complying with our legal obligations — we use all relevant data as required. Lawful basis: Legal obligation.
5. Marketing Communications
We will only send you marketing emails, newsletters or promotional communications if you have given us your explicit consent to do so, for example by subscribing to our newsletter.
You have the right to withdraw your consent and unsubscribe from marketing communications at any time by clicking the unsubscribe link in any marketing email we send you, or by contacting us directly at contact@beaute-boulevard.co.uk.
Withdrawing your consent will not affect the lawfulness of any marketing we sent before you withdrew consent. Please note that even if you unsubscribe from marketing, we may still send you essential service communications relating to your orders or account.
6. Who We Share Your Data With
We do not sell, rent or trade your personal data to third parties. We only share your data with the following trusted third parties, strictly as necessary to operate our business and fulfil your orders:
- Shopify Inc.: our e-commerce platform and website host, which processes data on our behalf under appropriate data processing agreements
- Payment processors: including PayPal and our card payment provider, who process payments securely. They act as independent data controllers for payment processing purposes
- Royal Mail: to arrange delivery of your order. We share your name and delivery address only
- Google LLC (Google Analytics): we use Google Analytics to analyse website traffic using anonymised and aggregated data only. We have enabled IP anonymisation
All third parties we work with are contractually required to process your data securely, in accordance with UK GDPR, and only for the purposes we specify.
We may also disclose your personal data if required to do so by law, by a court order, or by a regulatory authority, or where necessary to protect the rights, property or safety of Beauté Boulevard, our customers or others.
7. International Data Transfers
Some of the third parties we work with, including Shopify and Google, may process your personal data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place to protect your data, including transfers to countries that the UK has determined provide an adequate level of data protection, or through the use of the UK International Data Transfer Agreement (IDTA) or equivalent standard contractual clauses approved by the Information Commissioner's Office (ICO).
8. Cookies
Cookies are small text files placed on your device when you visit a website. We use cookies on our website for the following purposes:
- Essential cookies: required for the website to function, including your shopping cart and login session. These cannot be disabled as the website will not work without them.
- Analytics cookies: we use Google Analytics to help us understand how visitors use our site using anonymised and aggregated data. These are only placed with your consent.
- Preference cookies: used to remember your currency, language or other preferences. These are placed on the basis of our legitimate interests.
- Marketing cookies: used by third-party services if you interact with social sharing features. These are only placed with your consent.
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Please be aware that disabling certain cookies may affect the functionality of our website.
For more information about how Shopify uses cookies, please visit: www.shopify.com/legal/cookies
9. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting or reporting requirements. Our standard retention periods are as follows:
- Order and transaction records: 7 years, as required by HMRC for tax purposes
- Customer account data: for the duration of your account plus 2 years after your last activity
- Marketing consent records: until consent is withdrawn plus 1 year
- Customer service communications: 3 years
- Website analytics data: 26 months (Google Analytics default setting)
When your personal data is no longer required, we will securely delete or anonymise it.
10. Your Rights Under UK GDPR
Under UK data protection law, you have the following rights in relation to your personal data:
- Right of access: you have the right to request a copy of the personal data we hold about you. This is known as a Subject Access Request (SAR).
- Right to rectification: you have the right to ask us to correct any inaccurate or incomplete personal data we hold about you.
- Right to erasure: you have the right to ask us to delete your personal data where there is no compelling reason for us to continue processing it. This is also known as the right to be forgotten.
- Right to restrict processing: you have the right to ask us to suspend the processing of your personal data in certain circumstances.
- Right to data portability: you have the right to receive your personal data in a structured, commonly used and machine-readable format, and to have it transferred to another controller where technically feasible.
- Right to object: you have the right to object to our processing of your personal data where we rely on legitimate interests as our lawful basis. You also have an absolute right to object to your data being used for direct marketing purposes.
- Right to withdraw consent: where we rely on consent as the lawful basis for processing, for example for marketing emails, you have the right to withdraw your consent at any time.
To exercise any of these rights, please contact us at:
Email: contact@beaute-boulevard.co.uk
Post: Beauté Boulevard, 71-75 Shelton Street, London, WC2H 9JQ
We will respond to your request within one calendar month of receipt, as required by UK GDPR. In some cases we may need to verify your identity before processing your request.
11. How We Protect Your Data
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against accidental loss, unauthorised access, alteration or disclosure. These include:
- A secure, encrypted HTTPS connection on our website (SSL certificate)
- All payment transactions processed through PCI-DSS compliant payment processors — we never store full card details
- Access to personal data restricted to authorised personnel only
- Regular review of our data handling practices
Please be aware that no method of transmission over the internet or electronic storage is 100% secure. Whilst we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.
12. Children's Privacy
Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data without appropriate consent, please contact us immediately at contact@beaute-boulevard.co.uk and we will take steps to delete that information.
13. Third Party Websites
Our website may contain links to third party websites. Once you click on a link and leave our website, we have no control over how those sites collect or process your data. We are not responsible for the privacy practices of third party websites. We encourage you to read the privacy policy of every website you visit.
14. Complaints
If you have any concerns or complaints about how we handle your personal data, please contact us in the first instance at contact@beaute-boulevard.co.uk and we will do our best to resolve the matter.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection authority:
Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Website: www.ico.org.uk
Helpline: 0303 123 1113
15. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have any concerns about how we use your personal data, please contact us:
Beauté Boulevard
71-75 Shelton Street
London, WC2H 9JQ
United Kingdom
Email: contact@beaute-boulevard.co.uk
Telephone: +44 7861961932
Business hours: Monday to Friday, 9am to 3pm
This Privacy Policy was written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. It applies to all personal data processed by Beauté Boulevard in connection with the operation of www.beaute-boulevard.co.uk. Last updated: 8 April 2026.